Sports Advisory, Intelligence & Solutions
SSPN helps sports organizations understand the people, structures and capabilities they need to deliver their priorities.
Founded and led by Alwaleed Alkeaid, SSPN is a sports advisory, intelligence and solutions business focused on workforce, organizational development and market entry. Its work combines sports-sector experience, research and advisory support for federations, clubs, sports businesses and institutional projects.
SSPN also provides specialist insight for international organizations assessing Saudi Arabia and the GCC.
What SSPN Does
Workforce & Talent Advisory
Workforce decisions should reflect what an organization needs to achieve.
SSPN helps sports organizations define their workforce requirements, understand capability gaps and research relevant leadership and specialist talent. Assignments can address a particular function, a developing team or wider organizational needs.
The work can include workforce planning, role definition, talent mapping and research into the availability of relevant experience across the sports sector.
Possible outputs: A workforce requirements brief, defined role profiles, a capability-gap assessment or a targeted talent map.
Sports-Workforce Intelligence
SSPN supports decisions with research into sports-sector roles, professional backgrounds, organizations and talent markets.
Its internal workforce-intelligence database provides a foundation for targeted research. Each assignment is shaped by the question being investigated, the geography involved and the experience required.
This work can help an organization understand where relevant expertise sits, how comparable organizations structure their teams and what capabilities may be needed for a new function or project.
Possible outputs: Leadership-market research, specialist talent maps, organizational mapping or a sports-workforce intelligence brief.
Organizational Development
SSPN helps organizations examine whether their structures, responsibilities and workforce support their strategic priorities.
This can involve reviewing how functions are organized, clarifying leadership responsibilities, identifying missing capabilities or defining the requirements for a new department.
The focus is on connecting organizational decisions with the work that needs to be delivered.
Possible outputs: Organizational-structure recommendations, role and responsibility frameworks, or a prioritized capability-development plan.
Saudi & GCC Market Advisory
SSPN supports organizations seeking a clearer understanding of the Saudi and GCC sports environment.
Assignments can examine institutional stakeholders, market-entry readiness, potential partners and local workforce or operating requirements. Research and advisory support can also inform preparation for meetings and partnership discussions.
The scope is defined around the organization’s offer and the decisions it needs to make.
Possible outputs: A market-orientation brief, stakeholder map, partner-assessment brief or market-entry readiness review.
Capability & Partner Solutions
Some organizational requirements call for specialist expertise in areas such as professional education, upskilling or sports technology.
SSPN can help define the requirement and assess relevant options. Where a specialist provider is involved, its service and delivery responsibilities are agreed separately from SSPN’s advisory or coordination role.
This keeps the work focused on the organization’s needs, with clear responsibilities for each part of the assignment.
How Organizations Work With SSPN
An engagement begins with a defined question: what does the organization need to understand, decide or develop?
The scope then establishes the research required, expected outputs, timing and responsibilities. Assignments may take the form of a focused intelligence brief, a workforce or organizational-development project, or agreed ongoing advisory support.
The depth of research and level of involvement are matched to the assignment. Recommendations and findings are presented in a form that supports the next decision or stage of work.
Founded and Led by Alwaleed Alkeaid
Alwaleed is an international sports executive and institution builder with 15+ years of experience in sport, spanning executive leadership, governance, entrepreneurship and international federation administration.
As Founder and Managing Director, he brings that experience to SSPN’s advisory direction and its focus on workforce, organizational capability and execution.
He also serves as Secretary General of Yoga Global Federation. Based in Riyadh, he combines international federation experience with specialist knowledge of Saudi Arabia and the GCC.
For advisory assignments led personally by Alwaleed, visit Advisory.
Discuss Your Organization’s Requirements
Tell us what your organization is trying to achieve, the question you need to resolve and your expected timing.
Whether the requirement involves workforce intelligence, talent mapping, organizational development or market entry, the starting point is a clear scope and a useful outcome.
For Sports Professionals
Looking for a role in sport? Please use SSPN’s talent-registration route. Career registrations are handled separately from organizational and business enquiries.