Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Former CEO, Saudi Boxing Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • The Future of Sports Broadcasting

    The Future of Sports Broadcasting

    The future of sports broadcasting has evolved significantly from its early days. From radio broadcasts to television coverage, it has been essential for fans to experience live events’ excitement. Recently, digital platforms have revolutionized the industry, introducing new opportunities and challenges in sports broadcasting. Traditional sports broadcasting vs. digital platforms Traditional sports broadcasting has long… Read more

  • Future Strategies in Sports Merchandising

    Future Strategies in Sports Merchandising

    Sports merchandising has come a long way since its inception. What was once simply a way for fans to show support for their favorite teams has now evolved into a multi-billion dollar industry. From jerseys and hats to collectibles and memorabilia, sports merchandise has become a global phenomenon. In this article, we will explore the… Read more

  • Challenges and Opportunities in Esports

    Challenges and Opportunities in Esports

    ‍What is esports? Challenges and opportunities in esports, or electronic sports, highlight the competitive video gaming world at a professional level. Teams or individuals battle in various games, often in organized leagues or tournaments. Esports’ popularity has soared, drawing a huge global audience and significant revenue. Technological advancements and online gaming platforms have propelled esports… Read more

  • Creating Unforgettable Fan Experience at Your Sports Venue

    Creating Unforgettable Fan Experience at Your Sports Venue

    As a sports venue owner or manager, one of your top priorities should be creating an unforgettable fan experience. In today’s competitive sports industry, it’s not just about the game on the field or the court; it’s about the overall experience that fans have from the moment they step foot into your venue until the… Read more

  • Sports Sponsorship Strategies: Maximizing Impact

    Sports Sponsorship Strategies: Maximizing Impact

    In today’s competitive market, companies seek innovative ways to boost brand visibility and ROI. Sports sponsorship strategies have emerged as a game-changer, aligning brands with sports entities to harness fans’ passion and loyalty. This approach creates a positive association with products or services. Sports sponsorship provides a unique chance for brands to emotionally connect with… Read more

  • Sustainable Sporting Events: Tackling Environmental Impact

    Sustainable Sporting Events: Tackling Environmental Impact

    As an avid sports fan and environmentally conscious individual, I’ve always been interested in the environmental impact of major sporting events. With increasing awareness of the urgent need to address climate change, it’s crucial to explore ways to make sports more sustainable. In this article, I will delve into how sustainable sporting events can tackle… Read more