Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • Sports Analytics in Sports Management

    Sports Analytics in Sports Management

    In a packed stadium during the final seconds of a crucial match, the difference between a gut-feel decision and a smart, data-driven call often comes down to sports analytics in sports management. From the bench to the boardroom, coaches, analysts, and executives are using data to reduce uncertainty and make better decisions when it matters most.… Read more

  • Future of Fan Engagement in Sports: Are You Ready?

    Future of Fan Engagement in Sports: Are You Ready?

    The future of fan engagement in sports is no longer a distant vision. Thanks to rapid advances in technology, today’s fan experience is more immersive, personalized, and connected than ever before. Whether you’re a club executive, a marketer, or simply a passionate supporter, it’s essential to understand how digital innovation is redefining what it means… Read more

  • Women’s Sports in Saudi Arabia: Progress and Opportunities

    Women’s Sports in Saudi Arabia: Progress and Opportunities

    In line with Saudi Arabia’s Vision 2030, women’s sports in Saudi Arabia have undergone a remarkable transformation. Traditionally, women’s participation in sports faced significant societal and cultural challenges. However, over the past decade, the Saudi government has taken bold steps to promote gender inclusivity in sports, resulting in increased participation, investment in infrastructure, and opportunities… Read more

  • Football in Saudi Arabia: From Local Passion to Global Ambition

    Football in Saudi Arabia: From Local Passion to Global Ambition

    Football in Saudi Arabia has entered one of the most important chapters in its history. For decades, football has been part of Saudi culture. It has filled stadiums, shaped communities, created national heroes, and united people across cities and generations. But what is happening now is different. Saudi football is no longer only a local… Read more

  • Esports in Saudi Arabia: How the Kingdom Is Building The Hub

    Esports in Saudi Arabia: How the Kingdom Is Building The Hub

    Esports in Saudi Arabia has moved from a fast-growing youth interest into one of the Kingdom’s most ambitious national industries. What was once seen mainly as entertainment is now connected to economic diversification, digital innovation, youth development, tourism, global events, and Saudi Arabia’s wider Vision 2030 transformation. This is not happening by accident. Saudi Arabia… Read more

  • Vision 2030 Sports in Saudi Arabia

    Vision 2030 Sports in Saudi Arabia

    Sport in Saudi Arabia has moved into a new era. What was once viewed mainly as recreation or competition is now part of a much larger national transformation. Under Vision 2030, sport has become connected to health, quality of life, tourism, private sector growth, youth development, women’s participation, international events, and global positioning. Across the… Read more