Alwaleed Alkeaid

International Sports Executive & Institution Builder

Helping sports organizations turn ambition into operating results.

Strategy · Governance · Workforce · Execution
Founder & Managing Director, SSPN · Secretary General, Yoga Global Federation
Based in Riyadh. Working internationally.
Discuss a Project
Speaking Enquiries

Worked With

MEDIA & RECOGNITION

WHY ORGANIZATIONS WORK WITH ME

Executive & Board Perspective

Experience from both management and governance roles across sports organizations and federations.

Institutional Focus

A practical understanding of how strategy, governance, workforce and accountability come together inside sports organizations.

Workforce Intelligence

Access to sports-workforce research, talent mapping and market intelligence through SSPN.

International & Regional Perspective

International federation experience combined with specialist knowledge of Saudi Arabia and the GCC.

HOW I WORK WITH SPORTS ORGANIZATIONS

Sports Strategy & Governance

Clearer priorities, responsibilities and structures for sports organisations ready to grow.

Workforce & Organizational Development

Workforce planning, role definition and capability building for sports organisations.

Saudi & GCC Market Advisory

Specialist insight into the regional sports landscape for organizations entering or expanding.

Speaking & Executive Workshops

Practical sessions on sports governance, workforce and institutional performance.

Sport Management Insights

Insights on sports strategy, governance, workforce, leadership and organizational development, with specialist analysis of Saudi Arabia and the GCC.

  • Business of Sports in Saudi Arabia

    Business of Sports in Saudi Arabia

    The business of sports in Saudi Arabia is flourishing, thanks to the ambitious Vision 2030 initiative. With significant investments in sports infrastructure, events, and grassroots programs, Saudi Arabia is creating a robust sports ecosystem that offers immense potential for entrepreneurs. Whether it’s launching sports tech startups, managing high-profile events, or tapping into sports tourism, there… Read more

  • Vision 2030 Sports Careers Saudi Arabia

    Vision 2030 Sports Careers Saudi Arabia

    Vision 2030 sports careers in Saudi Arabia are becoming a reality for thousands of young Saudis, thanks to a strategic focus on sports development under the Kingdom’s ambitious Vision 2030. Through investments in world-class sports academies, grassroots programs, and private sector partnerships, Saudi Arabia is fostering a new generation of athletes and sports professionals. From… Read more

  • Saudi Arabia Global Sports Hub

    Saudi Arabia Global Sports Hub

    Saudi Arabia is rapidly emerging as a global sports hub, hosting some of the world’s biggest sporting events and investing heavily in infrastructure to support its ambitious Vision 2030 goals. By positioning itself as a top-tier destination for international sports, the Kingdom aims to diversify its economy, attract millions of tourists, and promote a healthy… Read more

  • Corporate Sponsorship in Saudi Sports: Trends and Opportunities

    Corporate Sponsorship in Saudi Sports: Trends and Opportunities

    Corporate sponsorship in Saudi sports is playing a pivotal role in the Kingdom’s rapid transformation of its sports industry. Under the ambitious Vision 2030 initiative, Saudi Arabia is positioning sports as a key driver for economic diversification, international recognition, and social engagement. This transformation has attracted significant private sector investment, fostering long-term partnerships that support… Read more

  • Investment in Saudi Sports: Opportunities, Growth, and Vision 2030

    Investment in Saudi Sports: Opportunities, Growth, and Vision 2030

    Investment in Saudi Arabia’s sports industry is no longer developing on the sidelines of the economy. It is becoming one of the Kingdom’s most visible growth sectors. Over the past few years, sport has moved from being mainly a participation and entertainment activity into a strategic national industry linked to investment, tourism, private sector growth,… Read more

  • Sports Sponsorship Strategy Mastery

    Sports Sponsorship Strategy Mastery

    A strong sports sponsorship strategy is what turns a logo on a jersey into real business results. Whether Emirates sponsors Real Madrid or a local brand supports your academy, the same principles of smart sponsorship apply. When Emirates sponsors Real Madrid or when Nike partners with Serena Williams, it’s more than just a logo placement, it’s a strategic… Read more