Alwaleed Alkeaid

Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

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Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

How I Can Support Your Organization

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Sport Management Insights

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • Emerging Trends in Sports Management for 2025

    Emerging Trends in Sports Management for 2025

    The sports industry continues to evolve, driven by technological advancements, societal changes, and global events. As we step into 2025, sports management professionals face new opportunities and challenges. This article explores the emerging trends in sports management for 2025 and how they’re shaping the future of the industry. 1. Data-Driven Decision Making The use of… Read more

  • How to Set Sports Goals for 2025: A Step-by-Step Guide

    How to Set Sports Goals for 2025: A Step-by-Step Guide

    As the new year approaches, it’s time to think about achieving your fitness and athletic aspirations. Whether you’re a seasoned athlete or just starting your sports journey, setting sports goals for 2025 is key to staying motivated and reaching new milestones. This guide will help you create SMART goals tailored to your ambitions and lifestyle.… Read more

  • Entertainment Competition in Sports: How the Industry Stays Relevant

    Entertainment Competition in Sports: How the Industry Stays Relevant

    The sports industry has always been a leader in live entertainment. However, as modern audiences turn to streaming platforms, gaming, and social media for leisure, entertainment competition in sports has become fiercer than ever. To stay relevant, the industry must adapt to these shifts, balancing tradition with innovation to retain audience attention. The Growing Challenges… Read more

  • Building Sports Organization in Saudi Arabia

    Building Sports Organization in Saudi Arabia

    Building a sports organization in Saudi Arabia is both an opportunity and a challenge, especially with the Kingdom’s Vision 2030 heavily promoting sports as a national priority. By learning from local leaders, sports executives can implement strategies that lead to sustainable growth. Below are key lessons, illustrated with real-life examples and practical advice, that can… Read more

  • Traditional Sports in Saudi Arabia: Heritage, and Vision 2030

    Traditional Sports in Saudi Arabia: Heritage, and Vision 2030

    Traditional sports in Saudi Arabia are more than competitions. They are part of the Kingdom’s identity. Long before modern stadiums, professional leagues, and global sporting events, sports such as camel racing, falconry, horse riding, archery, and traditional endurance activities were deeply connected to daily life in the Arabian Peninsula. They reflected survival, skill, patience, courage,… Read more

  • Football Culture in Saudi Arabia: A Deep Dive

    Football Culture in Saudi Arabia: A Deep Dive

    Football culture in Saudi Arabia is a vibrant and integral part of the Kingdom’s social fabric. The sport has captured the hearts of millions, becoming more than just a game but a unifying national passion. From bustling city streets to remote desert villages, football is a universal language that transcends boundaries and brings people together.… Read more