Alwaleed Alkeaid

International Sports Executive & Institution Builder

Helping sports organizations turn ambition into operating results.

Strategy · Governance · Workforce · Execution
Founder & Managing Director, SSPN · Secretary General, Yoga Global Federation
Based in Riyadh. Working internationally.
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Worked With

MEDIA & RECOGNITION

WHY ORGANIZATIONS WORK WITH ME

Executive & Board Perspective

Experience from both management and governance roles across sports organizations and federations.

Institutional Focus

A practical understanding of how strategy, governance, workforce and accountability come together inside sports organizations.

Workforce Intelligence

Access to sports-workforce research, talent mapping and market intelligence through SSPN.

International & Regional Perspective

International federation experience combined with specialist knowledge of Saudi Arabia and the GCC.

HOW I WORK WITH SPORTS ORGANIZATIONS

Sports Strategy & Governance

Clearer priorities, responsibilities and structures for sports organisations ready to grow.

Workforce & Organizational Development

Workforce planning, role definition and capability building for sports organisations.

Saudi & GCC Market Advisory

Specialist insight into the regional sports landscape for organizations entering or expanding.

Speaking & Executive Workshops

Practical sessions on sports governance, workforce and institutional performance.

Sport Management Insights

Insights on sports strategy, governance, workforce, leadership and organizational development, with specialist analysis of Saudi Arabia and the GCC.

  • Leadership Lessons From Sports Coaches

    Leadership Lessons From Sports Coaches

    Great coaches in sports aren’t just masters of strategy; they’re masters of people. In this article, we unpack 5 powerful leadership lessons from sports and legendary coaches like Sir Alex Ferguson and Phil Jackson, and show how business leaders can apply them to build stronger, higher‑performing teams. Here are five leadership lessons from iconic coaches that every… Read more

  • Sports Analytics in Sports Management

    Sports Analytics in Sports Management

    In a packed stadium during the final seconds of a crucial match, the difference between a gut-feel decision and a smart, data-driven call often comes down to sports analytics in sports management. From the bench to the boardroom, coaches, analysts, and executives are using data to reduce uncertainty and make better decisions when it matters most.… Read more

  • Future of Fan Engagement in Sports: Are You Ready?

    Future of Fan Engagement in Sports: Are You Ready?

    The future of fan engagement in sports is no longer a distant vision. Thanks to rapid advances in technology, today’s fan experience is more immersive, personalized, and connected than ever before. Whether you’re a club executive, a marketer, or simply a passionate supporter, it’s essential to understand how digital innovation is redefining what it means… Read more

  • Women’s Sports in Saudi Arabia: Progress and Opportunities

    Women’s Sports in Saudi Arabia: Progress and Opportunities

    In line with Saudi Arabia’s Vision 2030, women’s sports in Saudi Arabia have undergone a remarkable transformation. Traditionally, women’s participation in sports faced significant societal and cultural challenges. However, over the past decade, the Saudi government has taken bold steps to promote gender inclusivity in sports, resulting in increased participation, investment in infrastructure, and opportunities… Read more

  • Football in Saudi Arabia: From Local Passion to Global Ambition

    Football in Saudi Arabia: From Local Passion to Global Ambition

    Football in Saudi Arabia has entered one of the most important chapters in its history. For decades, football has been part of Saudi culture. It has filled stadiums, shaped communities, created national heroes, and united people across cities and generations. But what is happening now is different. Saudi football is no longer only a local… Read more

  • Esports in Saudi Arabia: How the Kingdom Is Building The Hub

    Esports in Saudi Arabia: How the Kingdom Is Building The Hub

    Esports in Saudi Arabia has moved from a fast-growing youth interest into one of the Kingdom’s most ambitious national industries. What was once seen mainly as entertainment is now connected to economic diversification, digital innovation, youth development, tourism, global events, and Saudi Arabia’s wider Vision 2030 transformation. This is not happening by accident. Saudi Arabia… Read more