Alwaleed Alkeaid

Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Former CEO, Saudi Boxing Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

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Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

How I Can Support Your Organization

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Sport Management Insights

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • How Esports Is Changing Sports Management

    How Esports Is Changing Sports Management

    Esports is no longer a side conversation in Sports Management. It is becoming one of the most important forces reshaping how sport is managed, marketed, monetized, and experienced. For many years, traditional sports leaders viewed esports as something separate from “real sport.” That view is changing quickly. Esports now attracts global audiences, major sponsors, professional… Read more

  • Mastering Sponsorship Deals – Dos & Don’ts 🏆💡

    Mastering Sponsorship Deals – Dos & Don’ts 🏆💡

    Navigating the world of sponsorship deals is crucial for any business looking to expand its influence, enhance brand visibility, and engage with broader audiences. From small enterprises to experienced entrepreneurs, mastering the art of negotiating sponsorship deals is key to unlocking brand growth and success. This guide delves into effective strategies for negotiating sponsorship deals,… Read more

  • The Evolution of Sports Sponsorship

    The Evolution of Sports Sponsorship

    Sports sponsorship has long been a powerful marketing tool for businesses looking to connect with their target audience. By aligning their brand with popular sports teams and athletes, companies can leverage the passion and loyalty of sports fans to increase brand visibility, drive customer engagement, and ultimately boost sales. Over the years, sports sponsorship has… Read more

  • Social Media Sports Marketing: From Likes to Victories

    Social Media Sports Marketing: From Likes to Victories

    In today’s digital age, social media is essential. It has reshaped communication, information sharing, and content consumption. Sports marketing has greatly benefited from this shift. Social media enables sports organizations to connect globally with fans and athletes. It has revolutionized brand promotion, audience engagement, and revenue generation. This article explores how social media can elevate… Read more

  • Personal Brand in Sports Management

    Personal Brand in Sports Management

    In the fiercely competitive sports management industry, personal branding has become more important than ever. As a sports manager, your personal brand is a reflection of your expertise, values, and unique proposition. It is what sets you apart from the competition and attracts opportunities and clients. In this article, we will explore the strategies and… Read more

  • Sports Management Careers: Discover the Varied Roles

    Sports Management Careers: Discover the Varied Roles

    Sports management careers offer a thrilling blend of sports passion and business acumen. This dynamic field provides diverse opportunities, from working with athletes to organizing events and managing professional teams. Explore the various roles in sports management that align with your interests and skills. Different Roles within Sports Management Sports management encompasses a variety of… Read more