Alwaleed Alkeaid

International Sports Executive & Institution Builder

Helping sports organizations turn ambition into operating results.

Strategy · Governance · Workforce · Execution
Founder & Managing Director, SSPN · Secretary General, Yoga Global Federation
Based in Riyadh. Working internationally.
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Worked With

MEDIA & RECOGNITION

WHY ORGANIZATIONS WORK WITH ME

Executive & Board Perspective

Experience from both management and governance roles across sports organizations and federations.

Institutional Focus

A practical understanding of how strategy, governance, workforce and accountability come together inside sports organizations.

Workforce Intelligence

Access to sports-workforce research, talent mapping and market intelligence through SSPN.

International & Regional Perspective

International federation experience combined with specialist knowledge of Saudi Arabia and the GCC.

HOW I WORK WITH SPORTS ORGANIZATIONS

Sports Strategy & Governance

Clearer priorities, responsibilities and structures for sports organisations ready to grow.

Workforce & Organizational Development

Workforce planning, role definition and capability building for sports organisations.

Saudi & GCC Market Advisory

Specialist insight into the regional sports landscape for organizations entering or expanding.

Speaking & Executive Workshops

Practical sessions on sports governance, workforce and institutional performance.

Sport Management Insights

Insights on sports strategy, governance, workforce, leadership and organizational development, with specialist analysis of Saudi Arabia and the GCC.

  • Fan Engagement Is a Commercial Strategy, Not Just a Marketing Activity

    Fan Engagement Is a Commercial Strategy, Not Just a Marketing Activity

    Fan engagement in sports is often treated as a marketing responsibility. Post more content. Increase followers. Run competitions. Create matchday activations. Improve social media engagement. All of these activities can matter, but they miss the bigger commercial opportunity. A fan is not simply someone consuming marketing content. A fan may buy tickets, merchandise, hospitality, memberships,… Read more

  • Saudi Sports Market Entry for International Rights-Holders

    Saudi Sports Market Entry for International Rights-Holders

    Saudi sports market entry has become a serious strategic question for international federations, leagues, event owners, competition properties and other global rights-holders. Saudi Arabia clearly wants international sports investment and expertise. The opportunity is also much broader than hosting another high-profile event. MISA’s Sports Investment Plan maps the sector across 17 subsectors and 88 investment… Read more

  • Middle Management in Sports: Why It Will Drive Growth

    Middle Management in Sports: Why It Will Drive Growth

    Senior leadership gets most of the attention in sport. Boards appoint CEOs. Federations search for Secretary Generals. Clubs recruit technical directors and commercial leaders. Major organizations announce senior appointments as signals of ambition. But middle management in sports may decide whether much of that ambition actually becomes execution. The people sitting between senior leadership and… Read more

  • Saudi Sport in 2026: What Changed and What Comes Next

    Saudi Sport in 2026: What Changed and What Comes Next

    Saudi sport in 2026 looks different from the sector we were discussing only a few years ago. The transformation is no longer mainly about attracting major events, signing international athletes, or demonstrating ambition. Those things still matter, but the conversation is changing. A Sports Law is now in force. Club privatization is progressing. Major facilities… Read more

  • Secretary General in Sports Federations: The Modern Role

    Secretary General in Sports Federations: The Modern Role

    The Secretary General in sports federations occupies one of the most important and sometimes most misunderstood positions in sports governance. In some organizations, the role is treated mainly as administration. Prepare the meeting. Send the correspondence. Coordinate the calendar. Follow up with committees. Maintain relationships with the international federation. Those responsibilities may form part of… Read more

  • Saudi Sports Tourism: Building Year-Round Demand

    Saudi Sports Tourism: Building Year-Round Demand

    Saudi sports tourism has significant potential beyond Formula 1 races, international football, boxing, tennis, and other major events. Those events matter. They attract visitors, generate international attention, fill hotels, create media exposure, and introduce destinations to people who may never have considered visiting Saudi Arabia before. But mega-events should be the beginning of the sports… Read more