Alwaleed Alkeaid

Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

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Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

How I Can Support Your Organization

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Sport Management Insights

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • Sports Operating Systems: Moving Beyond Projects

    Sports Operating Systems: Moving Beyond Projects

    Sports organizations deliver projects constantly. A new strategy. A major event. A sponsorship campaign. A talent development initiative. A digital platform. A governance review. A recruitment project. A community program. Some of these projects succeed. The problem is what happens next. The consultant leaves. The event finishes. Leadership changes. The presentation gets archived. Staff return… Read more

  • Saudi Sports Market: What Investors Should Check

    Saudi Sports Market: What Investors Should Check

    The Saudi sports market is attracting increasing attention from investors, international companies, operators, rights holders, and sports businesses. That interest is understandable. Saudi Arabia is opening more of its sports ecosystem to private-sector participation. The Ministry of Sport identifies 12 priority investment directions, including sports clubs, academies, facilities, events, sports technology and data, sports tourism,… Read more

  • Sports Sponsorship Proposals: Why They Fail

    Sports Sponsorship Proposals: Why They Fail

    Sports sponsorship proposals often fail before they reach the real decision-maker because they focus on exposure instead of business value. A club, federation, athlete, or event may have real potential. The audience may be loyal. The story may be strong. Yet the proposal still gets ignored because it does not explain why the sponsor should… Read more

  • Naming Rights in Saudi Sport: The Next Major Opportunity

    Naming Rights in Saudi Sport: The Next Major Opportunity

    Naming rights in Saudi sport could become one of the most important commercial opportunities for clubs, venues, sponsors, and investors over the next decade. For years, many sports organizations in the region viewed sponsorship mainly through logo placement, event support, or short-term brand visibility. That model is changing. Saudi sport is moving into a more… Read more

  • Sports Leadership Hiring: Why Organizations Get It Wrong

    Sports Leadership Hiring: Why Organizations Get It Wrong

    Sports leadership hiring is one of the most important decisions a club, federation, league, academy, event company, or sports organization can make. The right leader can create structure, build trust, attract talent, improve governance, strengthen commercial performance, and turn strategy into execution. The wrong leader can do the opposite. They may look impressive during the… Read more

  • Public-Private Partnerships in Sport: What Makes Them Work

    Public-Private Partnerships in Sport: What Makes Them Work

    Public-private partnerships in sport can help governments, clubs, federations, municipalities, and private operators build better facilities, activate sports assets, improve service quality, and create long-term value. They can also fail. A partnership may look strong in a press release, but struggle later because the operating model is unclear, risk is poorly allocated, public objectives are… Read more