Alwaleed Alkeaid

Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Former CEO, Saudi Boxing Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

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Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

How I Can Support Your Organization

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Sport Management Insights

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • Investment in Saudi Sports: Opportunities, Growth, and Vision 2030

    Investment in Saudi Sports: Opportunities, Growth, and Vision 2030

    Investment in Saudi Arabia’s sports industry is no longer developing on the sidelines of the economy. It is becoming one of the Kingdom’s most visible growth sectors. Over the past few years, sport has moved from being mainly a participation and entertainment activity into a strategic national industry linked to investment, tourism, private sector growth,… Read more

  • Sports Sponsorship Strategy Mastery

    Sports Sponsorship Strategy Mastery

    A strong sports sponsorship strategy is what turns a logo on a jersey into real business results. Whether Emirates sponsors Real Madrid or a local brand supports your academy, the same principles of smart sponsorship apply. When Emirates sponsors Real Madrid or when Nike partners with Serena Williams, it’s more than just a logo placement, it’s a strategic… Read more

  • Leadership Lessons From Sports Coaches

    Leadership Lessons From Sports Coaches

    Great coaches in sports aren’t just masters of strategy; they’re masters of people. In this article, we unpack 5 powerful leadership lessons from sports and legendary coaches like Sir Alex Ferguson and Phil Jackson, and show how business leaders can apply them to build stronger, higher‑performing teams. Here are five leadership lessons from iconic coaches that every… Read more

  • Sports Analytics in Sports Management

    Sports Analytics in Sports Management

    In a packed stadium during the final seconds of a crucial match, the difference between a gut-feel decision and a smart, data-driven call often comes down to sports analytics in sports management. From the bench to the boardroom, coaches, analysts, and executives are using data to reduce uncertainty and make better decisions when it matters most.… Read more

  • Future of Fan Engagement in Sports: Are You Ready?

    Future of Fan Engagement in Sports: Are You Ready?

    The future of fan engagement in sports is no longer a distant vision. Thanks to rapid advances in technology, today’s fan experience is more immersive, personalized, and connected than ever before. Whether you’re a club executive, a marketer, or simply a passionate supporter, it’s essential to understand how digital innovation is redefining what it means… Read more

  • Women’s Sports in Saudi Arabia: Progress and Opportunities

    Women’s Sports in Saudi Arabia: Progress and Opportunities

    In line with Saudi Arabia’s Vision 2030, women’s sports in Saudi Arabia have undergone a remarkable transformation. Traditionally, women’s participation in sports faced significant societal and cultural challenges. However, over the past decade, the Saudi government has taken bold steps to promote gender inclusivity in sports, resulting in increased participation, investment in infrastructure, and opportunities… Read more