Alwaleed Alkeaid

Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Former CEO, Saudi Boxing Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

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Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

How I Can Support Your Organization

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Sport Management Insights

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • Why Sports Club Privatization Fails Without Operating Model Clarity

    Why Sports Club Privatization Fails Without Operating Model Clarity

    Sports club privatization can unlock investment, growth, stronger governance, and commercial opportunity, but without operating model clarity, it can also expose every weakness inside a club. Ownership may change. Capital may arrive. New ambitions may be announced. Yet if the club does not know how decisions are made, who owns each function, how revenue will… Read more

  • Board vs CEO in Sports Organizations: Who Should Do What?

    Board vs CEO in Sports Organizations: Who Should Do What?

    Board vs CEO in sports organizations is one of the most important governance questions for clubs, federations, leagues, and sports entities that want to operate professionally. When the relationship works, the organization moves with clarity. The board sets direction, protects governance, manages risk, and holds leadership accountable. The CEO, secretary general, or executive director leads… Read more

  • The 2034 World Cup Workforce Gap Saudi Sport Must Solve Now

    The 2034 World Cup Workforce Gap Saudi Sport Must Solve Now

    The 2034 World Cup workforce gap may become one of the most important challenges in Saudi sport over the next decade. Saudi Arabia has already won the right to host the FIFA World Cup 2034. FIFA confirmed the Kingdom as host on December 11, 2024, placing Saudi Arabia at the center of the global football… Read more

  • Sports Federation Governance: What Most Federations Get Wrong

    Sports Federation Governance: What Most Federations Get Wrong

    Sports federation governance is one of the biggest reasons a federation either becomes a credible institution or remains dependent on personalities, politics, and short-term decisions. Most sports federations do not fail because they lack passion. They fail because the system around that passion is weak. A federation may have committed board members, ambitious executives, talented… Read more

  • Sports Club Privatization: Is Your Club Ready for Investors?

    Sports Club Privatization: Is Your Club Ready for Investors?

    Sports club privatization is not just a change in ownership. It is a test of whether a club is ready to operate as a serious institution. Across Saudi Arabia, privatization is becoming one of the most important shifts in the sports sector. The Ministry of Sport describes the Sports Clubs Investment and Privatization Project as… Read more

  • Why Saudi Sport Needs Systems, Not Just Ambition

    Why Saudi Sport Needs Systems, Not Just Ambition

    Saudi sport do not lack ambition. Across the Kingdom, the momentum is clear. Major events are being hosted, participation is rising, investment is increasing, women’s sports are growing, and Saudi Arabia is now part of almost every serious global conversation about the future of sport. That progress matters. Vision 2030 helped move sport from the… Read more