Alwaleed Alkeaid

Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Former CEO, Saudi Boxing Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

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Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

How I Can Support Your Organization

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Sport Management Insights

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • Vision 2030 Sports Careers Saudi Arabia

    Vision 2030 Sports Careers Saudi Arabia

    Vision 2030 sports careers in Saudi Arabia are becoming a reality for thousands of young Saudis, thanks to a strategic focus on sports development under the Kingdom’s ambitious Vision 2030. Through investments in world-class sports academies, grassroots programs, and private sector partnerships, Saudi Arabia is fostering a new generation of athletes and sports professionals. From… Read more

  • Saudi Arabia Global Sports Hub

    Saudi Arabia Global Sports Hub

    Saudi Arabia is rapidly emerging as a global sports hub, hosting some of the world’s biggest sporting events and investing heavily in infrastructure to support its ambitious Vision 2030 goals. By positioning itself as a top-tier destination for international sports, the Kingdom aims to diversify its economy, attract millions of tourists, and promote a healthy… Read more

  • Corporate Sponsorship in Saudi Sports: Trends and Opportunities

    Corporate Sponsorship in Saudi Sports: Trends and Opportunities

    Corporate sponsorship in Saudi sports is playing a pivotal role in the Kingdom’s rapid transformation of its sports industry. Under the ambitious Vision 2030 initiative, Saudi Arabia is positioning sports as a key driver for economic diversification, international recognition, and social engagement. This transformation has attracted significant private sector investment, fostering long-term partnerships that support… Read more

  • Investment in Saudi Sports: Opportunities, Growth, and Vision 2030

    Investment in Saudi Sports: Opportunities, Growth, and Vision 2030

    Investment in Saudi Arabia’s sports industry is no longer developing on the sidelines of the economy. It is becoming one of the Kingdom’s most visible growth sectors. Over the past few years, sport has moved from being mainly a participation and entertainment activity into a strategic national industry linked to investment, tourism, private sector growth,… Read more

  • Sports Sponsorship Strategy Mastery

    Sports Sponsorship Strategy Mastery

    A strong sports sponsorship strategy is what turns a logo on a jersey into real business results. Whether Emirates sponsors Real Madrid or a local brand supports your academy, the same principles of smart sponsorship apply. When Emirates sponsors Real Madrid or when Nike partners with Serena Williams, it’s more than just a logo placement, it’s a strategic… Read more

  • Leadership Lessons From Sports Coaches

    Leadership Lessons From Sports Coaches

    Great coaches in sports aren’t just masters of strategy; they’re masters of people. In this article, we unpack 5 powerful leadership lessons from sports and legendary coaches like Sir Alex Ferguson and Phil Jackson, and show how business leaders can apply them to build stronger, higher‑performing teams. Here are five leadership lessons from iconic coaches that every… Read more