Sports Leadership
-
Middle Management in Sports: Why It Will Drive Growth
Senior leadership gets most of the attention in sport. Boards appoint CEOs. Federations search for Secretary Generals. Clubs recruit technical directors and commercial leaders. Major organizations announce senior appointments as signals of ambition. But middle management in sports may decide whether much of that ambition actually becomes execution. The people sitting between senior leadership and…
-
Saudi Sport in 2026: What Changed and What Comes Next
Saudi sport in 2026 looks different from the sector we were discussing only a few years ago. The transformation is no longer mainly about attracting major events, signing international athletes, or demonstrating ambition. Those things still matter, but the conversation is changing. A Sports Law is now in force. Club privatization is progressing. Major facilities…
-
Secretary General in Sports Federations: The Modern Role
The Secretary General in sports federations occupies one of the most important and sometimes most misunderstood positions in sports governance. In some organizations, the role is treated mainly as administration. Prepare the meeting. Send the correspondence. Coordinate the calendar. Follow up with committees. Maintain relationships with the international federation. Those responsibilities may form part of…
-
Sports Operating Systems: Moving Beyond Projects
Sports organizations deliver projects constantly. A new strategy. A major event. A sponsorship campaign. A talent development initiative. A digital platform. A governance review. A recruitment project. A community program. Some of these projects succeed. The problem is what happens next. The consultant leaves. The event finishes. Leadership changes. The presentation gets archived. Staff return…